As a young mother, I had nowhere to turn when my own children were diagnosed as having head lice. I spent an entire summer picking the nits out of my daughter's head, one hair at a time. My pediatrician told me to buy a prescription shampoo. These are designed to kill the bug through it's nervous system. You are poisoning a bug by applying the pesticides to your child's head! With significant research, I created my own lice removal process to handle the lice problem. All along, I kept asking my husband "why isn't there a service to take care of this?" Other mothers were asking for my help. I realized that if I had a need for this service then others would as well.